Client Profitability Matrix

Consumer Duty dictates that you cannot cross-subsidise unprofitable clients with high-net-worth clients. Use this tool to input a client segment's profile to see if they meet your firm's minimum required margin.

Client Segment Profile

Calculate your exact rate here.

Review meetings, prep, strategy.

Research, reporting. (Assume billed at 50% of adviser rate).

Profitability Analysis

Annual Fee Revenue
Service Delivery Cost
Net Segment Profit Margin

Critical Deficit: You are losing money servicing this client segment. They require an immediate fee increase to a minimum flat fee of or they must be offboarded.

Below Target Margin: This segment is barely washing its face. Consider streamlining their service offering (e.g., removing cash-flow modelling, moving to remote-only reviews) to reduce delivery hours.

Profitable Segment: This client type meets commercial thresholds. Replicate this client avatar in your marketing efforts.